TRAVEL & TOURISM ELECTION TOOLKIT
Welcome to TIAC's Election Toolkit. Here we have gathered stats, facts and tools to help you, help us make travel & tourism a priority in this year's election!
#VOTETOURISM #Elxn42
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ELECTION TOOLKIT CONTENTS |
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The Issues |
| Engage with Political Party Candidates | |
| What do the Political Parties Have to Say About Travel & Tourism? | |
| Regional Travel & Tourism Perspectives | |
The Travel & Tourism Industry
In Canada travel & tourism is a growing industry:
- $88.5 billion industry, of which $17.2 billion is export revenue
- 16.4 million visitors per year
- Employs 628,000 Canadians, plus we're the largest employer of Canadian youth
- 170,000 businesses
- $9.6 billion in federal government revenues
But the competition is fierce:
- Travel and tourism is a fiercely competitive global industry where quality of experience, ease of access and price point determine advantage
- Over the past decade Canada has lost market share attracting nearly 4 million fewer visitors annually and fallen 8 spots in world rankings to #16
- This share can be gained through government and industry partnership to improve marketing, access and product
TIAC's Goal
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