Matthew Swan & Anthony Pollard Inducted into the Canadian Tourism Hall of Fame

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Matthew Swan, Co-Founder and President of Adventure Canada Anthony Pollard, Past President of the Hotel Association of Canada
Please join us in recognizing their outstanding contribution to the tourism industry at the Air Canada Canadian Tourism Hall of Fame Luncheon on Tuesday, November 29, as part of the Tourism Congress.
Meet the Canadian Tourism Hall of Fame Inductees
Matthew Swan has dedicated his life to building meaningful experiences in travel. The co-founder of Adventure Canada, the award-winning tour operator specializing in expedition cruises to Canada and the world's most remote and awe-inspiring places, is now approaching retirement. His trailblazing work in Canada's Arctic and east coast has notably facilitated the growth of tourism in Nunavut, Greenland, Newfoundland, and Labrador. It has also directly contributed to Canadian dialogue and identity by cultivating an experience and environment where Canadian and global citizens can find meaning in, connection with and compassion for Arctic and sub-Arctic environments, and the people who live there.
Connecting people with nature and providing the right elements for cultural exchange is at the forefront of Adventure Canada's guiding principles. For the last twenty-nine years, Matthew has worked tirelessly to build unique travel programs that educate and inspire visitors about the Arctic and east coast's wildlife and wilderness, as well as Inuit and east coast culture. The key to this endeavour was to ensure that the experiences are also positive for the host community. Matthew dedicated much of his time to positive relationship building and friend making to ensure he understood the needs of the communities and that the hosts are empowered participants in the experience. He has a natural ability to break down cultural barriers and connect with people simply as human beings. It is why Adventure Canada's cultural interactions are so successful. 
Adventure Canada has grown a great deal in the nearly three decades since it began, but is still proud to be a small, family-owned and operated company. Adventure Canada now has a total of between eight to 12 expeditions a year, mainly to Canada's Arctic and Sub-Arctic as well as Canada's east coast, including Sable Island and Newfoundland and Labrador.
For two terms, Matthew sat on the Nunavut Tourism board of directors, bringing his experience running a successful travel company in the Arctic to the table to help create best practices.
On the cusp of Adventure Canada's Thirtieth Anniversary, Matthew says he feels extremely blessed to have found himself in the tourism industry, and couldn't be more proud to have dedicated his life to creating a small company set on making a big difference.
Anthony Pollard is the past President of the Hotel Association of Canada (HAC). In this capacity he led the work of HAC in making the Canadian lodging industry more productive, competitive and profitable. Born and raised in Montreal, Quebec, he studied at the University of Western Ontario and McGill University and graduated from Concordia University with a Bachelor of Arts in Political Science and from Carleton University with a Masters in Philosophy. He has 36 years of government relations experience having served earlier in his career as Special Assistant to the federal Minister of Transport and Senior Policy Advisor to the Secretary of State. Anthony has headed up the Hotel Association of Canada since the establishment of its national office in Ottawa, Ontario in 1991. 
In addition to being the advocate and spokesperson for the Canadian lodging industry, Anthony has written various publications including "Worldwide Hospitality and Tourism Themes" and "Green Key - An Overnight Success Eleven Years in the Making". In 2011 he was the winner of the USA Today Award of Excellence for his publication "Hospitality for Chinese Guests". He is a frequent guest lecturer at many colleges and universities as well as a speaker at national and international conferences. 
Anthony also served as Managing Director of the Green Key Global suite of environmental certification programs including the GSTC Recognized Green Key Eco-Rating Program and the Green Key Meetings Program. Green Key Global, whose suite of industry standard programs and resources has been designed specifically for the lodging and meetings industries, was established by the Hotel Association of Canada in 1997 and has since expanded beyond the borders of Canada into more than 30 countries. 

Anthony has held a variety of voluntary positions including that of Vice-President of the International Hotel and Restaurant Association (IHRA), member of the Board of Directors of the IHRA, the University of Guelph, Humber College, Algonquin College and the Canadian Tourism Human Resource Council. He is a founding member of the Government Relations Institute of Canada and was previously the volunteer President of the Heart and Stroke Foundation of Ontario. He served as an active member on many Canadian Tourism Commission committees and is a member of the Editorial Board of Canadian Lodging News. 

Anthony has been recognized nationally and internationally with awards including the Ordre du Mérite Hôtelier du Québec, the Pinnacle Award, the Pistilli Environmental Award and the Confrérie internationale des Amis de l'Hotellerie et de la Restauration. 

In 2012 Anthony Pollard was awarded the Queen Elizabeth II Diamond Jubilee Medal for dedicated service to his peers, to the community and to Canada. That same year he was also the recipient of the Hotelier Magazine's Lifetime Achievement Award.

About the Canadian Tourism Hall of Fame

Created in 2006 by the Tourism Industry Association of Canada, the Canadian Tourism Hall of Fame publicly recognizes those individuals that have made tourism an important part of their life’s work and whose actions have had a positive impact on the industry they serve.

Members of the Hall of Fame have helped to shape our sector as a vibrant contributor to our economy and position Canada as a welcoming destination.

Dedicated and insightful professionals are inducted each year at The Tourism Congress, TIAC’s annual convention.


Please click here to view the criteria for the Nominations


Please click here to view all of the Canadian Tourism Hall of Fame Inductees



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