2016 Tourism Congress Program

Monday, November 28,
08:00 - 17:00	Tourism Industry Meetings

Tuesday, November 29,
07:30 - 08:30	Re-Connect Continental Breakfast
07:30 - 17:00	Tourism Congress Marketplace Various exhibitors Grand Salon
08:30 - 09:30	TIAC Annual General Meeting ~ Open to TIAC Members only ~ Beethoven/Chopin
09:30 - 10:00	Networking Break Refreshments provided Grand Salon
10:00 – 11:00	Destination Canada Public Meeting ~ Open to General Public ~ Beethoven/Chopin
11:00 - 11:45	Leadership Report TIAC President and CEO, Charlotte Bell and HLT Advisory’s Managing Director, Lyle Hall provide insights and an overview of the Canadian tourism industry over the past year. Speaker: Charlotte Bell, President and CEO of TIAC Speaker: Lyle Hall, Managing Director of HLT Advisory Beethoven/Chopin
11:45 -12:15	Special presentation by Ottawa 2017 Beethoven/Chopin
12:15 - 13:45	Air Canada presents the Canadian Tourism Hall of Fame Luncheon Join TIAC’s celebration of this year’s Canadian Tourism Hall of Fame inductees and their outstanding contributions to our industry. Members of the Hall of Fame have helped shape our sector as a vibrant contributor to our economy and position Canada as a welcoming destination. Guest Speaker: The Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism Mozart
13:45 - 15:00	Session 1 - Taste of Place in Destination Marketing Rebecca Mackenzie, Executive Director of the Culinary Tourism Alliance, moderates a panel discussion on the power of leveraging a destination’s “taste of place” to market food tourism experiences to visitors and ultimately drive growth in "in-destination" spending. Moderator: Rebecca Mackenzie, Executive Director of the Ontario Culinary Tourism Alliance Panelist: David Adames, Senior Director of Business Development for the Niagara Parks Commission (NPC) Panelist: Patrizia Dri, Director of Member Services, Partnerships and Relationship Marketing for Tourisme Montréal Panelist: Ian MacDonald, President, Liquidity Wines Beethoven/Chopin
15:00 – 15:45	Networking Break Refreshments provided Grand Salon
15:45 – 16:45	Session 2 - Tourism in Canada - Are We In The "Zone"? (Destination Canada) A keynote presentation outlining Destination Canada’s in-market activities, campaigns and partnering opportunities. Speaker: Jon Mamela, Senior Vice-President Marketing Strategy/Chief Marketing Officer for Destination Canada Beethoven/Chopin
17:30 - 19:30	InnVest REIT presents the Chair's Opening Reception ~ Open to ALL delegates ~ Grand Salon

Wednesday, November 30,
7:45 – 08:45	Breakfast with Champions - Interactive Small Group Sessions If you could ask an industry leader anything, what would it be? This is your chance to sit down for breakfast with the leading minds in Canadian tourism to discuss your priorities and learn how they tackle the issues facing their business such as market readiness, new product development and labour market management. Breakfast hosts: Andrew Campbell, Senior Executive Director, Federal Secretariat Canada 150 Don Cleary, President of Marriott Hotels of Canada Drew Coles, CEO, InnVest Hotels Vito Curalli, Executive Director Canada, Latin America & International Sales of Hilton Worldwide Jeff Doane, Senior Vice President, Sales & Marketing, North & Central America AccorHotels Andrew Gibbons, Director, Government Relations and Regulatory Affairs, WestJet Trina Mather-Simard, Executive Director of Aboriginal Experiences, Board Member of Aboriginal Tourism Association of Canada Gudie Hutchings, MP for Long Range Mountains, Newfoundland and Labrador and Parliamentary Secretary for Small Business and Tourism Fitti Lourenco, Director, Government Affairs - Federal Government and Ontario for Air Canada Jon Mamela, Senior Vice-President Marketing Strategy/Chief Marketing Officer for Destination Canada Steve Sammut, President of Rocky Mountaineer Guy Laflamme, Executive Director of Ottawa 2017 Martin Landry, Chief Commercial Officer of VIA Rail Canada David McKenna, President, Brewster Travel Canada David Mounteer, Vice-President and General Manager of Jonview Canada Colin Sines, President and Executive Director of Travel Gay Canada Grace Xin, National Director of Canada-China Inbound Tour Operator Registration Program at TIAC Speakers and topics of discussion are subject to change* Mozart
07:45 - 15:00	Tourism Congress Marketplace Various exhibitors
08:45 - 10:00	Session 3 - Investing in Tourism, presented by HLT Advisory The Canadian tourism industry circa is as well or better positioned than at any point over the last decade (or longer). This panel looks at the attractiveness of Canada as a tourism investment opportunity. Moderator: Lyle Hall, Managing Director of HLT Advisory Speaker: Don Cleary, President of Marriott Hotels of Canada Speaker: David McKenna, President, Brewster Travel Canada Speaker: Drew Coles, CEO, InnVest Hotels Speaker: Derrick Uniat, Owner, Lloyd Lake Lodge Beethoven/Chopin
10:00 – 10:45	Networking Break Refreshments provided Grand Salon
10:45 – 11:45	Session 4 - Generational Change: The Millennial Effect Founder of Abacus Data, David Coletto, is a sought after speaker and adviser when it comes to managing generational change. Using original data and his perspective as a Millennial, his talk will focus on what Millennials and generational change means for tourism in Canada. Speaker: David Coletto, CEO and Founding Partner of Abacus Data Beethoven/Chopin
11:45 - 13:30	Air North presents Arctic Inspiration Prize Luncheon: Investing in the Place - Inspiring a People Guest Speaker: Arnold Witzig, Founder, Arctic Inspiration Prize Guest Speaker: Patti Balsillie, Chair, Arctic Inspiration Prize Charitable Trust Foundation, Tourism Development Specialist Mozart
13:30 -14:30	Session 5 - Canada’s Immigration System: Tapping into a Permanent Skilled Workforce A panel of insightful tourism leaders will discuss tightening labour markets and the “middle ground” businesses require to gain access to internationally trained workers and providing the support they need on a pathway to permanent residency. Moderator: Philip Mondor, President of Tourism HR Canada Panelist: Glenn Squires, CEO of Pacrim Hospitality Services Inc. Panelist: Jim Bence, CEO of Saskatchewan Hotel and Hospitality Association Panelist: Victoria L. Behune, President and CEO of OTEC Beethoven/Chopin
14:30 15:00	Networking Break Refreshments provided Grand Salon
15:00 - 16:00	Session 6 - After the Election: Connecting America Presented by Nanos Research Experts discuss the new political reality post US election and the impact on Canadian tourism. Moderator: Elizabeth Roscoe, Senior vice-president and National Practice Leader, Public Affairs, Hill+Knowlton Strategies Panelist: Maryscott Greenwood, Principal at Dentons' Public Policy and Regulation practice, Co-Leader in the Advocacy and Government Affairs group (Washington, DC), Senior Advisor to the Canadian-American Business Council Panelist: Nik Nanos, Chairman of Nanos Research, Research Associate Professor at SUNY (UB), Global Fellow of Woodrow Wilson International Center for Scholars (Washington, DC) Panelist: The Honourable Perrin Beatty, PC, President and CEO of the Canadian Chamber of Commerce Beethoven/Chopin
16:00 - 17:15	Session 7 - Myths of Sustainable Tourism - Is Green the New Black? Can a certification in sustainability boost your brand power? Experts weigh in on the new norm of sustainable tourism. Moderator: Jim Hudson, Executive Director of the Southwest Ontario Tourism Corporation Panelist: Angela Nagy, Co-Founder and CEO of GreenStep Solutions Inc. Panelist: Rachel Dodds, Professor at the Ted Rogers School of Hospitality and Tourism Management, Director of Tourism and Hospitality Research Institute at Ryerson University Panelist: Vivian Fleet, Sustainability Officer at Metro Toronto Convention Centre Panelist: Linda Hartwell, Program Manager for Green Key Global Environmental Certification Program and Director, Marketing Communications & Business Development for the Hotel Association of Canada Beethoven/Chopin
18:30 - 22:00	Canadian Tourism Awards Reception 18:30 - 19:00 Awards & Dinner 19:00 - 22:00 Post Celebration 22:00 Mozart/Beethoven/Chopin