Building a Gateway to Growth

While preliminary reports show some recovery in the tourism sector, this recovery is cyclical and primarily in our largest urban centres. Prolonged and sustainable recovery requires progress on larger structural issues that are preventing us from being globally competitive.

These structural challenges — if left unchecked in the next 24 months – could solidify unfavourable global travel patterns for the next 10-15 years.

Reversing our Competitive Erosion

We can reverse our competitive erosion and build a Gateway to Growth as we prepare to welcome the world leading up to the Pan-Am Games and Canada's 150th Anniversary in 2017.

We aren't looking to reinvent the wheel. Canada is already blessed with the basics.  Overcoming these structural challenges will reshape travel patterns and put us back in the “Top 10” by 2017.

Our Industry Requires a New MAP:

“M” for Marketing

  • Competitive and sustainable long-term funding for the Canadian Tourism Commission.

“A” for Access

  • More competitive tax and visa policy
    • Taxes & Fees: airport rents, fuel taxes and security fees have rendered us 125thin the world for aviation cost structure according to the World Economic Forum.  Canada is a “Fly-to” destination – and our cost structure is a barrier to success.
    • Visa: need an effective visa system to help facilitate access for key emerging markets, including Brazil, Russia, India, China and Mexico. North America needs a EU style perimeter approach that would allow ease of travel.

“P” for Product

  • Investments in tourism products owned by federal and provincial governments (parks, museums and heritage areas), and renewal of support for attractions and festivals creates urgencies for travellers to choose Canada.

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