Jack Robinson to be Awarded the Canadian Tourism Lifetime Achievement Award


TIAC is proud to announce that Jack Robinson, past COO of the CN Tower, will be awarded the Tourism Toronto Lifetime Achievement Award at the Canadian Tourism Awards 

Jack is, quite literally, a towering figure in Canadian tourism who has not only led one of our top national attractions to continued success, but he has done so in a manner that embodied the local and national spirit of partnership that has been his mark of true leadership. 
Jack's career in many ways mirrors the way the CN Tower itself has stood over Toronto for four decades. Rather than be allowed to fade and be surpassed by newer experiences, the CN Tower remains as relevant and modern today as it was in its first days. 
Through Jack's innovation and leadership, a new lighting system was installed throughout the tower in 2007 that brought new energy and made it an even more poignant symbol of our city and our country. The story of how Jack personally researched lighting techniques and technology from all over the world and advocated tirelessly for the capital investment to make it happen is well known and stands as evidence of his passion and vision. Yet once that new innovation was launched he quickly set his sights on yet another groundbreaking initiative, this time tethering orange-clad people to a sophisticated harness system and asking them to lean out over the city from half a kilometre above. Today the pictures of EdgeWalk are as iconic for Toronto and Canada as the CN Tower has been throughout its 40 years.
Jack understood that success at the tower was always dependent on a strong tourism industry and he gave generously of his time and energy as a long-time member of Tourism Toronto's Board of Directors and its Marketing Committee, as well as other important roles with the Ontario Tourism Marketing Partnership Corporation and the Toronto Entertainment District Business Improvement Area. Tour operators and meeting planners around the world came to know Jack as he spent time with them directly either hosting them at the tower or on his frequent trips overseas to join a Toronto or Canada sales mission. Jack understood the importance of being present with clients and with partners and was the first to join many key sales initiatives. 
The CN Tower has stood as the exclamation mark on Toronto's skyline for four decades. For much of that time Jack Robinson has similarly been a central figure in the national, provincial and regional tourism industry, providing leadership, inspiration and friendship. His career is one of achievement and class. He continues to inspire us all.
Written by Johanne Bélanger, President and CEO, Andrew Weir, Executive VP and Chief Marketing Officer, Roseanne Longo, VP International Leisure Trade Sales and Tara Gordon, VP Business Events of Tourism Toronto.

The Tourism Toronto Canadian Tourism Lifetime Achievement Award


This award, handed out annually at the Canadian Tourism Awards gala, recognizes an individual who has made a significant contribution of energy, service and talent towards the growth of the Canadian tourism industry, through volunteer work, service or business accomplishments. Focusing on tourism building, the recipient demonstrates leadership, vision and innovation built on a solid foundation of strong values and sound business strategies.

Nominees for the Lifetime Achievement Award should be individuals who have:

  • Dedicated the majority of their professional career to the tourism sector;
  • Made an outstanding personal contribution to the tourism sector;
  • Helped to create growth in Canada’s tourism sector through innovation, astute business practices and the development of new opportunities;
  • Demonstrated leadership in the industry through their engagement with tourism partners at the local, provincial and/or national levels;
  • Left a positive and lasting legacy with the people with whom they have worked.

Nominees are generally retired or in the twilight of their tourism careers.

TIAC welcomes all submissions - if you would like to submit a nomination, please forward a brief biography of the nominee and/or a description of their contribution/accomplishments to [email protected]

Past Recipients


2015 Lifetime Achievement Award Recipient

Don Cudmore
Don Cudmore has been Executive Director of the Tourism Industry Association of Prince Edward Island (TIAPEI) for almost 20 years and an active employee, manager, volunteer and leader in the tourism industry for 43 years.



2014 Lifetime Achievement Award Recipient

Lynda & Merv Gunter
Co-owners of Frontiers North Adventures with their son John, Merv and Lynda started Frontiers North Adventures after living in Churchill for four years in the early 1980s. They have grown the company from a staff of one to employ 15 year-round staff and up to an additional 50 seasonal staff.


2013 Lifetime Achievement Award Recipient

David G. Morrison
David Morrison is a pioneer, builder and dynamic leader in the travel and tourism industry. Appointed President of Brewster Travel Canada in 1980, Morrison quickly positioned the company to become a leading tourism entity in Canada. 


2012 Lifetime Achievement Award Recipient

Chris Cahill
Executive Vice President of Global Operations for Las Vegas Sands Corp.
While at Fairmont Raffles and its predecessor organizations, Mr. Cahill gained an international reputation for excellence as he led the company through several successful mergers as both president and chief operating officer.


2011 Lifetime Achievement Award Recipient

Al Raine & Nancy Greene
Following their successful careers in downhill skiing, Senator Greene Raine and her husband Al were leaders in the development of Canada's ski tourism industry, including their instrumental roles in the early development of Whistler-Blackcomb and Sun Peaks in British Columbia. 


2010 Lifetime Achievement Award Recipient

Charles Lapointe
In 1989, he became president and chief executive officer of the Greater Montreal Convention and Tourism Bureau (Tourisme Montréal), retaining the position until his retirement in 2013. In 2002, he also became chairman of the Canadian Tourism Commission.

TIAC Industry Patrons

Marriott International

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