Session Two

Tourism In Canada - Are We In The "Zone"?

A must-see presentation by Destination Canada

JonMamela-crop.jpg  Tuesday, November 29,  

As move towards 2017, Canada’s 150th anniversary, our results as an industry reinforces the fact that momentum continues to build for Canada’s tourism industry. But are we truly in the “zone”? In this hyper-connected digital world, which is changing at an ever-increasing pace, Destination Canada is creatively working with the industry to capitalize on our time to shine.  Learn about how Team Canada is breaking through to win the hearts, and wallets, of travellers in each of Destination Canada’s 11 markets.

With Jon Mamela, Senior Vice-President Marketing Strategy/Chief Marketing Officer for Destination Canada.


Session presented by:    DestinationCanada_RGB.png

TIAC Industry Patrons

Marriott International

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