Gateway to Growth: Connecting America

What is Connecting America?

An industry driven proposal for a new 3-year coordinated, targeted and aligned tourism marketing co-investment vehicle. This unprecedented CTC-led campaign will re-energize the US consumer, utilizing existing air and ground access.

Connecting America targets high-yield travellers from key US regions within a four hour drive of a border point, or an airport offering direct or one-hop access into every province in Canada.

  • Generating $1.5B in new receipts
  • Increasing visitation by 2.6M
  • Providing or sustaining over 6,000 direct jobs from coast to coast

Why America & Why Now?

  • US economy is recovering
  • Americans are travelling abroad
  • 120M US passport holders (up 100% since 2001)
  • Established air and vehicle routes in place
  • No visa requirement

Click here to download the Connecting America one-pager
Click here to download the Connecting America Report

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